OUR STORY
14th APRIL 2025
On this day, our story truly began. We had both dreamed of creating our own clothing brand, each with ideas of what it could look like. But instead of going our separate ways, we made a decision to build it together. That choice was bigger than just fashion. It was about combining our creativity, our vision, and our friendship into something real.
The truth is, we didn’t have a clue what we were doing. We are young, untested, and stepping into an industry that can be tough to break into. But that’s exactly what made the moment powerful. On 14th April, we took a leap of faith with nothing but ambition, belief, and the drive to learn as we go. That decision is what transformed a dream into the beginning of a brand, one that represents persistence, community, and the courage to start even when you don’t have all the answers.
THE BEGINNING
The start of our journey was anything but simple. We were young, ambitious, and determined to turn our shared vision into something real. From the very beginning, we knew this wasn’t just about making clothes, it was about building a brand that stood for creativity, persistence, and community.
One of our first big steps was investing in a trademark. It felt risky at such an early stage, but it showed how serious we were about protecting and growing what we were building. That decision came with stress, we ran into complications with an existing trademark and worried that everything we had dreamed up could be lost before it even started. Luckily, it worked out, and we learned a lesson early on: nothing about building a brand comes easy, but persistence will always push you through.
At the same time, we were sketching ideas, talking about designs, and shaping what the identity of our brand would be. Every late-night conversation, every brainstorm, every “what if” moment built the foundation of where we are now. The beginning wasn’t about having all the answers, it was about taking risks, learning quickly, and creating something authentic from the ground up.
The Vision
Our vision goes beyond clothing. We don’t just want to make pieces that look good we want to create a brand that stands for something bigger. Streetwear has always been about expression, culture, and community, and our goal is to bring that to life in a way that’s authentic, affordable, and built to last.
We believe everyone should have access to high-quality clothing that feels just as good as it looks. Fashion shouldn’t be out of reach it should be for the dreamers, the creators, the ones who are always pushing forward. When someone puts on one of our pieces, we want them to feel confident, inspired, and part of a movement that’s bigger than just style.
The vision is simple but powerful: build a community where creativity thrives, persistence is celebrated, and every individual feels seen. Our brand isn’t just about clothes it’s about energy, culture, and the belief that young people can create something timeless when they dare to chase it.
Where We’re Going
This is only the beginning. What started as two friends taking a leap of faith is becoming something much bigger, a brand that connects with people, inspires creativity, and celebrates persistence. We’re not here for quick wins or short-term hype. Our focus is on building a clothing brand that’s trusted, relatable, and built to last.
As we grow, we hope to bring our community together through pop-up events and real-world experiences, creating spaces where people can connect, explore our collections, and feel part of something bigger. While the future may hold opportunities to expand beyond clothing, our present focus is fully on creating high-quality streetwear and casual wear that people love.
Looking ahead, we see our brand evolving, dropping new collections, collaborating with creative minds, and shaping a culture where fashion meets self-expression. Years from now, we want to be remembered not just for what we make, but for the movement we built a legacy of persistence, creativity, and community. The journey is just getting started, and every step forward brings us closer to the vision we dreamed of back on that first day.